What a Girl Wants, What a Girl Needs: Analyzing Postfeminist Themes in Girls’ Magazines

Girls’ magazines play an important role in the maintenance of gender perceptions and creation by young girls. Due to a recent resurgence within public discussion mediated content feminist, postfeminist, antifeminist repertoires, centered on what femininity entails, girls are growing up environment which conflicting messages communicated about their gender. To assess, shared norms values related articulated girl culture extent these post/anti/feminist repertoires prevalent conceptualization girlhood, it is analyze as vehicles this culture. The current study analyzes if how contemporary postfeminist thought popular girl’s magazines. reach goal, we conducted thematic analysis three Dutch teenage girls’ (N = 27, from 2018), <em>Fashionchick</em>, <em>Cosmogirl</em>, <em>Girlz</em>. results revealed that incorporate antifeminist, result, discourse content. themes around: body, sex, male–female relationships, female empowerment, self-reflexivity. function source socialization for girls, where among other gendered large palette part magazines’ articulation means be society.